The Top 9 Workforce Terms You Need to Know
Learning the language of the gig economy, agile and contingent workforce helps us navigate our careers.
Over the last 10 years, the work world has been highly impacted by new workforce trends that have changed the way we work. These trends have shaped the language of the work world by giving us new terminology that reflects how employers are hiring and managing their workforce, and also describes how we are choosing to work. In order to effectively navigate your career, being well versed in terminology is necessary as you plan your next moves or search for new opportunities.
To help you get started, here are the top 7 terms you need to know and why.
Let's start with agile workforce.
Today, an agile workforce is a talent pool that is nimble, flexible and responsive in a globally competitive market or in uncertain economic climates. It mixes full-time, part-time and independent workers, giving employers the opportunity to better respond to both customer demands and the next generation of workers who desire flexibility and lifestyle-driven work lives.
Additionally, an agile employer is a goal driven company that values collaboration, adapting to change, and trusting it's flexible workers. Pre-pandemic, employers were beginning to shift to an agile workforce. Post pandemic, after surviving one of the biggest disruptions of our time, employers realize the importance of being responsive to change and disruption. In a recent Randstad 2021 Talent Trends, 77% of employers said they planned to create more workforce agility. Workers who understand the agile mindset of employers will be better able to adapt and respond to employer needs.
Let's talk independent workforce.
An independent workforce is nothing new. For years, employers have hired an independent workforce of on-demand labour such as contractors, consultants, or freelancers. However, what has changed is the accelerated global growth of the independent workforce among highly skilled workers as companies learn how to respond to demands, disruption and competition through the use of technology.
Pre-pandemic, it was estimated by employer's in Randstad's Workforce 2025 report, that by 2025, 35% of the Canadian workforce would be made up of independent workers. In 2016, McKinsey Global Institute published one of the most comprehensive reports on the impact of an on-demand workforce across the globe called Independent Work: Choice, Necessity and the Gig Economy. At this time, it was estimated that 68M Americans were independent workers out of choice or necessity.
As businesses become more agile, they hire more independent workers. Workers who have the capacity to navigate both traditional and non-traditional opportunities will have an advantage because they will be adaptable, flexible and agile.
Let's look at the term independent worker.
An independent worker is a highly skilled worker who often specializes in a specific skill set or knowledge base allowing employers to tap into skills that are not present in their core workforce. Because they are self-employed and not on payroll, they are expected to take care of their taxes, benefits and pension. Their ability to network, build relationships with employers, and develop an entrepreneurial mindset is key to their success. The independent worker has also been called a contractor, consultant, freelancer or gig worker.
Professionals today need to know the difference between being an employee or an independent worker. In some cases, especially with more employees working remotely, on call, casually or seasonally, the lines can be blurry. Yet, it's important that professionals know the differences in order to ask the right questions in an interview, effectively negotiate an offer and also know how to do your taxes.
What’s the difference between traditional and non-traditional workers?
The traditional workforce is made up of permanent workers. This could be permanent part-time or permanent full-time workers who are often working on salary with benefits and have set hours. On the other hand, the non-traditional workforce is made up of on-demand workers whose hours will change depending on the needs of the employer. There are two groups of workers that make up the non-traditional workforce.
First, there are workers that are hired as employees and they work on-call, casually, seasonally, flexible part-time or full-time on contract. With this model in Canada, the employer takes off the workers pay tax, Employment Insurance and CPP. Secondly, there are workers that are hired as self-employed independent workers such as freelancers, contractors and consultants. Independent workers pay their own taxes and contribute to their own benefits.
The non-traditional workforce has grown because it allows employers the opportunity to dial up or dial down their workforce, hire workers with specific skills to work on certain projects or hire workers who want more freedom and flexibility in their work lives
What about the gig economy?
Over the years, the term "gig economy" has evolved globally and now includes subsections. It is now the umbrella term for on-demand labour and can be described as an economy of trading goods and services that supports temporary work as opposed to permanent work.
As already mentioned, the need for employers to dial up or dial down their talent pool to be responsive to disruption, consumer demands and to stay competitive in their industry has driven the growth in the gig economy (on-demand labour). Because of technology access and a globally talented workforce, solopreneurs, startup companies and established employers now have access to remote, independent workers from around the world through talent hubs such as Fiverr, Freelancer.com, HireMyMom and Upwork, to name a few. This creates the opportunity for workers from around the globe to create lucrative side hustles, become a digital nomad or work from anywhere in the world.
Which brings me to remote workers.
A remote worker is characterized by their lack of physical presence in the workplace. Consequently, the pandemic accelerated the growth in remote work and normalized it. A remote worker can now work from the top of Mt. Everest (depending on the Wifi connection) or can be minutes from the office working from home.
Although the pandemic forced many of us into remote work, now that we are used to it, many employers and workers want to continue working either fully remote or in a hybrid model. Additionally, remote workers have realized they can move out of larger centers to smaller more affordable communities or take advantage of locations where the sun shines brighter and hotter. The shift to a remote workforce isn't going to go away. From an employers perspective, it saves significant costs in housing workers. From the workers perspective, it saves precious time and the costs associated with a daily commute, a work wardrobe, lunches out, and parking.
We can’t forget side hustles.
A side hustle is a side income in addition to your full-time job. It can be a casual job, task-based gigs, freelance work, or an entrepreneurial venture. A side hustle job is a great way to get your foot in the door of a new industry or make extra income. A side hustle gig is a great way to build your skills or a portfolio of work. A side hustle business is a great way to flex your entrepreneurial muscles.
Over the last 10 years, side hustles have grown out of choice or necessity. Gig platforms have made it easier to pick up task-based side hustles. The growth in remote work has reduced commute time making it easier for workers to fit in a side hustle. As well, the desire for flexibility and autonomy have made many workers take an entrepreneurial risk and start a business based side hustle.
Side hustles also add extra income to our bank accounts as the cost of living increases making it a growing necessity for many families to have an extra source of income to add to their full-time salary.
Finally, what is a portfolio careerist?
Portfolio careerists are workers that income stream by combining full-time, part-time, freelance, contract, consulting, seasonal, project based or entrepreneurial ventures. (Typically, not all of the above simultaneously, but SOME of the above simultaneously). Someone who has a side hustle can also be classified as a portfolio careerist because they are streaming income from two sources, a full-time job and a side hustle income.
The portfolio career approach to work is nothing new. People have been income streaming for centuries. The farmer who worked off the farm, sold cattle, eggs and rented out a room in their home is an example of a portfolio careerist. However, the term portfolio careerist is a relatively new term in North America. We have been called multi-trackers, slash careerists and, of course, the bad word of the 1950s, wait for it...MOONLIGHTER. Remember when you couldn't have that night time gig singing in seedy bars because it would look bad to your daytime employer? Well, those days are over.
Prior to the pandemic, the trend towards a portfolio career was growing. Today, the growth in portfolio careers has coincided with the growth in gig work across North America. It also reflects the need for workers to be more flexible, able to adapt to workforce trends, labour market shifts, and pivot to meet their personal, career and financial needs.
The changing world of work has rapidly generated new opportunities. We now have a a talent pool of non-traditional workers and new terminology that workers need to know to effectively navigate their careers. This new vocabulary both shapes and reflects how employers are managing their workforce and how we are working.
Gail Kastning is a Certified Career Strategist and a portfolio careerist. She regularly interviews portfolio careerists and people with out of the box careers. She features them on her blog and in her speaking engagements.
Do You Need Virtual Work Makeover? Here’s How to Make It Awesome
Do you need a virtual work makeover? From equipment to a stylish background, we want to create a polished and professional look for our virtual meetings with colleagues and clients. In this blog, you will learn about equipment set up, lighting and microphones (so much FUN). PLUS, you will learn how to set up a stylish background and finally how to look your best on camera without breaking the bank on a wardrobe.
Covid19 has accelerated the virtual world of work. Remote work is growing. Virtual meetings are a reality. Virtual interviews are common. As a career coach, I have been working virtually for several years and training my clients for virtual interviews and remote work.
What I’ve learned?
We want to look professional and “uniquely us” virtually.
We want to feel confident in virtual interviews or meetings with our boss, co-workers and clients.
We want to create a polished personal and company brand image.
Here are three steps to transform our “virtual scramble” into a purposeful, professional and polished virtual presence that we feel proud of.
STEPS #1 - CHOOSE YOUR EQUIPMENT
Choosing equipment can be a hard decision. There's so much on the market at varying degrees of price points. It can be daunting and overwhelming. I know because I've been there. We don't want to over purchase equipment and over spend. We want to have what we actually need.
Several years ago, one of my clients worked in a camera and video store, and he also had a background in video production. He helped me pick my equipment by asking me these 5 questions.
What is it you want to accomplish? What do you plan to do?
Where is your work space?
Will you be mobile?
What kind of equipment do you already have?
What's your budget? How much do you want to spend?
Evaluate your situation, your needs and be really honest with how much you want to spend. In addition, take stock of what you already have. You may have most of what you need and really just need to make some minor adjustments to create the perfect setup for your situation. You don't want to buy equipment if you don't have to. When it comes to choosing new equipment, you want to know that it will meet your needs before you make a purchase.
Here are the four pieces of equipment we need for virtual work: meetings, coaching, teaching, live streaming on social media or video production.
Your device
The camera
The lighting
The microphone
> Choose Your Device
In order to choose which device is best, we first have to decide what we will be doing and how we plan to work. Ask yourself these questions. It will help you determine what device to use.
Do you have a desktop computer, a laptop or a smart phone?
Will you be virtually coaching, training or teaching from your office, or conducting remote meetings?
Are you doing short video production?
Will you be working this way for a long length of time or is this a short and temporary situation?
Do you need to be mobile?
Can you effectively work from the space that you have in mind?
Are you going to live stream your coaching, teaching or training on social media?
What is your budget?
Before we go out and buy new equipment, we want to test drive the equipment we already have to see if it works for our needs. In addition, I always suggest conducting an information gathering session with people you know who are working virtually to see what others are using. I spend a lot of time talking to people and spending time on YouTube checking out equipment before I purchase. I’m really picky when it comes to purchasing equipment and I always have a budget in mind before I spend.
>Choose Your Lighting
Lighting is so important especially if you are going to virtually coach, virtually teach, do video production or live stream on a regular basis. Lighting options are vast and it really depends on your needs, but one thing is for certain, lighting is important. Here are some tips:
Use natural light as a foundation.
Use lamps from home.
Use professional lighting.
Lighting is so important. In my course, How to Create a Professional Virtual Work Setup - From drab to fabulous in 3 easy steps, I go over the ins and outs of equipment and show you what I own from lighting to microphone. I also provide you with video examples of me on video so you can get a feeling for how to manage lighting.
>Choose Your Microphone
If the built in microphone on your webcam or laptop is good, you won’t have to add another microphone. However, if I teach a group of clients off Zoom or Google Meet, I use either a wireless microphone system or a USB Microphone. Microphones come in all shapes and sizes as well as price points.
STEP #2 - CREATE A STYLISH BACKGROUND
When it comes to what is behind us, we really want to create an appealing background but not so STYLISH that it somehow distracts from what we're saying. We want to strike a balance between being generic and PROFESSIONAL while also having PERSONALITY.
A bookshelf behind us can be a really great backdrop for our virtual coaching sessions or virtual meetings. Research shows that plants ground a room and add a sense of peace and calm. A picture and paintings can add personality to a virtual work space.
STEP #3 - SET YOURSELF UP ON CAMERA
When they say the camera adds 10 pounds, we don't have to worry if we are sitting down! When it comes to virtual coaching, remote meetings or video tutorials, we can just focus on the chest up.
> What to Wear
Fashion on camera can be tricky. When it comes to coaching, teaching, meetings and video tutorials, we want to look professional so choosing what we are going to wear is important.
> Wearing Makeup
When it comes to makeup, some is better than no makeup at all on camera. I don't wear a lot of makeup on a day to day basis, but I do wear some basic makeup. When it comes to the camera, I typically dial it up a notch.
> Frame Yourself Out
Before you turn on the camera, you want to frame yourself out, make sure there aren't any weird things in your background and make sure your face, hair and clothing look okay on camera. I’m always amazed by how much the camera picks up the lint on a black sweater and the wrinkles in that shirt we didn’t press. The camera has eagle eyes.
The other thing we want to do is frame ourselves out on camera and make sure we aren’t too close or too far away. We want to make sure we are sitting at the right height and angle. The camera on our computer should be at eye level. You may have to prop yourself up to be at the right height, or you may have to prop up your laptop (use cereal boxes).
FINAL THOUGHTS
Practice. Set up your background, pick out some clothes, put on some makeup and practice. The only way to really know how your equipment will perform, what you and your background will look like on camera is to practice. The more you practice and adjust yourself, you will develop a professional and polished look.
