The Top 9 Workforce Terms You Need to Know

Over the last 10 years, the work world has been highly impacted by new workforce trends that have changed the way we work. These trends have shaped the language of the work world by giving us new terminology that reflects how employers are hiring and managing their workforce, and also describes how we are choosing to work. In order to effectively navigate your career, being well versed in terminology is necessary as you plan your next moves or search for new opportunities.

To help you get started, here are the top 7 terms you need to know and why.

Let's start with agile workforce.  

Today, an agile workforce is a talent pool that is nimble, flexible and responsive in a globally competitive market or in uncertain economic climates. It mixes full-time, part-time and independent workers, giving employers the opportunity to better respond to both customer demands and the next generation of workers who desire flexibility and lifestyle-driven work lives.

Additionally, an agile employer is a goal driven company that values collaboration, adapting to change, and trusting it's flexible workers. Pre-pandemic, employers were beginning to shift to an agile workforce. Post pandemic, after surviving one of the biggest disruptions of our time, employers realize the importance of being responsive to change and disruption. In a recent Randstad 2021 Talent Trends, 77% of employers said they planned to create more workforce agility. Workers who understand the agile mindset of employers will be better able to adapt and respond to employer needs.

Let's talk independent workforce.

An independent workforce is nothing new. For years, employers have hired an independent workforce of on-demand labour such as contractors, consultants, or freelancers. However, what has changed is the accelerated global growth of the independent workforce among highly skilled workers as companies learn how to respond to demands, disruption and competition through the use of technology.

Pre-pandemic, it was estimated by employer's in Randstad's Workforce 2025 report, that by 2025, 35% of the Canadian workforce would be made up of independent workers. In 2016, McKinsey Global Institute published one of the most comprehensive reports on the impact of an on-demand workforce across the globe called Independent Work: Choice, Necessity and the Gig Economy. At this time, it was estimated that 68M Americans were independent workers out of choice or necessity.

As businesses become more agile, they hire more independent workers. Workers who have the capacity to navigate both traditional and non-traditional opportunities will have an advantage because they will be adaptable, flexible and agile.

Let's look at the term independent worker.

An independent worker is a highly skilled worker who often specializes in a specific skill set or knowledge base allowing employers to tap into skills that are not present in their core workforce. Because they are self-employed and not on payroll, they are expected to take care of their taxes, benefits and pension. Their ability to network, build relationships with employers, and develop an entrepreneurial mindset is key to their success. The independent worker has also been called a contractor, consultant, freelancer or gig worker.

Professionals today need to know the difference between being an employee or an independent worker. In some cases, especially with more employees working remotely, on call, casually or seasonally, the lines can be blurry. Yet, it's important that professionals know the differences in order to ask the right questions in an interview, effectively negotiate an offer and also know how to do your taxes.

What’s the difference between traditional and non-traditional workers?

The traditional workforce is made up of permanent workers. This could be permanent part-time or permanent full-time workers who are often working on salary with benefits and have set hours. On the other hand, the non-traditional workforce is made up of on-demand workers whose hours will change depending on the needs of the employer. There are two groups of workers that make up the non-traditional workforce.

First, there are workers that are hired as employees and they work on-call, casually, seasonally, flexible part-time or full-time on contract. With this model in Canada, the employer takes off the workers pay tax, Employment Insurance and CPP. Secondly, there are workers that are hired as self-employed independent workers such as freelancers, contractors and consultants. Independent workers pay their own taxes and contribute to their own benefits.

The non-traditional workforce has grown because it allows employers the opportunity to dial up or dial down their workforce, hire workers with specific skills to work on certain projects or hire workers who want more freedom and flexibility in their work lives

What about the gig economy?

Over the years, the term "gig economy" has evolved globally and now includes subsections. It is now the umbrella term for on-demand labour and can be described as an economy of trading goods and services that supports temporary work as opposed to permanent work.

As already mentioned, the need for employers to dial up or dial down their talent pool to be responsive to disruption, consumer demands and to stay competitive in their industry has driven the growth in the gig economy (on-demand labour). Because of technology access and a globally talented workforce, solopreneurs, startup companies and established employers now have access to remote, independent workers from around the world through talent hubs such as Fiverr, Freelancer.com, HireMyMom and Upwork, to name a few. This creates the opportunity for workers from around the globe to create lucrative side hustles, become a digital nomad or work from anywhere in the world.

Which brings me to remote workers.

A remote worker is characterized by their lack of physical presence in the workplace. Consequently, the pandemic accelerated the growth in remote work and normalized it. A remote worker can now work from the top of Mt. Everest (depending on the Wifi connection) or can be minutes from the office working from home.  

Although the pandemic forced many of us into remote work, now that we are used to it, many employers and workers want to continue working either fully remote or in a hybrid model. Additionally, remote workers have realized they can move out of larger centers to smaller more affordable communities or take advantage of locations where the sun shines brighter and hotter.  The shift to a remote workforce isn't going to go away. From an employers perspective, it saves significant costs in housing workers. From the workers perspective, it saves precious time and the costs associated with a daily commute, a work wardrobe, lunches out, and parking.

We can’t forget side hustles.

A side hustle is a side income in addition to your full-time job. It can be a casual job, task-based gigs, freelance work, or an entrepreneurial venture. A side hustle job is a great way to get your foot in the door of a new industry or make extra income. A side hustle gig is a great way to build your skills or a portfolio of work. A side hustle business is a great way to flex your entrepreneurial muscles.

Over the last 10 years, side hustles have grown out of choice or necessity. Gig platforms have made it easier to pick up task-based side hustles. The growth in remote work has reduced commute time making it easier for workers to fit in a side hustle. As well, the desire for flexibility and autonomy have made many workers take an entrepreneurial risk and start a business based side hustle.

Side hustles also add extra income to our bank accounts as the cost of living increases making it a growing necessity for many families to have an extra source of income to add to their full-time salary.

Finally, what is a portfolio careerist?

Portfolio careerists are workers that income stream by combining full-time, part-time, freelance, contract, consulting, seasonal, project based or entrepreneurial ventures. (Typically, not all of the above simultaneously, but SOME of the above simultaneously). Someone who has a side hustle can also be classified as a portfolio careerist because they are streaming income from two sources, a full-time job and a side hustle income.

The portfolio career approach to work is nothing new. People have been income streaming for centuries. The farmer who worked off the farm, sold cattle, eggs and rented out a room in their home is an example of a portfolio careerist. However, the term portfolio careerist is a relatively new term in North America.  We have been called multi-trackers, slash careerists and, of course, the bad word of the 1950s, wait for it...MOONLIGHTER. Remember when you couldn't have that night time gig singing in seedy bars because it would look bad to your daytime employer? Well, those days are over. 

Prior to the pandemic, the trend towards a portfolio career was growing. Today, the growth in portfolio careers has coincided with the growth in gig work across North America. It also reflects the need for workers to be more flexible, able to adapt to workforce trends, labour market shifts, and pivot to meet their personal, career and financial needs.

The changing world of work has rapidly generated new opportunities. We now have a a talent pool of non-traditional workers and new terminology that workers need to know to effectively navigate their careers. This new vocabulary both shapes and reflects how employers are managing their workforce and how we are working.

Gail Kastning is a Certified Career Strategist and a portfolio careerist. She regularly interviews portfolio careerists and people with out of the box careers. She features them on her blog and in her speaking engagements.

How to Create a Portfolio Career - A growing career trend

More workers, who are able to work from a computer, are creating portfolio careers.

I was a portfolio Careerist before it was fashionable. For me, streaming income from different jobs or entrepreneurial ventures started as a survival tactic. I wasn’t trying to be trendy as I worked several jobs to put myself through university. I was attempting to pay bills and tuition. Five years later, when I graduated with my B.Ed. into a recession, my ability to juggle jobs became my strength. I pulled together substitute teaching jobs, a banking job and a job in a daycare to make ends meet and build experience. When I finally landed an interview, the school board was impressed with my ability to juggle multiple commitments. They believed my juggle act was a skill set much needed in a teaching position. As it turned out, they were right.  

Fast forward to today and I’m still a portfolio careerist streaming income from different directions. This style of work is nothing new. Creative types have been working this way for centuries.  Artists, musicians and writers have led the way, but streaming income was never the work style our parents promoted. They didn’t want us to end up poor like a “starving artist” so they told us to go out and get a “real” job.

But today, “real” jobs may be harder to find as some employers have shifted to hiring more independent workers. In addition, stagnant wages have changed the way we see the career ladder climb and has made streaming income from more than one source necessary. As well, it’s no longer as appealing as it once was to work in a 9 to 5 box that allows for little flexibility. Finally, the growth in remote work and technology innovations during the pandemic has made it easier for workers to juggle more than one income stream.

The trend towards portfolio careers is nothing new. In 2008, the Boston Globe wrote an article on the growing number of Portfolio Careerists in the U.S.  They interviewed Stephanie Creary, who at the time was a 31 year old speech pathologist, professional dancer, yoga instructor and Harvard Business School Researcher. She said she was a portfolio careerist because it was her strategy for dealing with multiple interests and she was glad someone finally put a name to something she had been doing for years.

One of the most intriguing aspect of the portfolio career movement is it’s no longer just attractive to creative types or people weathering recessions. Back in May of 2017, Harvard Business Review article, Michael Greenspan gives tips for executives who are thinking about making the leap from their full-time jobs to a portfolio style career. Greenspan admits “going plural” as he calls it is a challenge. Making the jump from full-time work to a portfolio career concept is not an easy feat, and requires mentorship as he explains in his article. And mentorship is beginning to happen.

A few years ago, I interviewed Brad Hussey from Lethbridge, Alberta, Canada who left his full-time job with Sajak and Farki digital marketing company in Calgary to go freelance as a web designer and coder. As Brad told me, “…freelancing was up and down with inconsistent income.” He had to figure out how to create consistent streams so he went completely online and started teaching. He now has Code College, and is streaming the majority of his income online.  He teaches a globally based student body how to code and start their own freelance business so they too can quit their “real” jobs. He moved his portfolio career into a solopreneur business model.

Brad isn’t the only ones that have decided to steer away from a 9 to 5 lifestyle. This trend has become attractive to people from varying occupations, industries and socioeconomic backgrounds. Al and Denise pulled up stakes, quit their teaching jobs, sold their home outside of Calgary and moved to Mexico to work. They built a house in the province of Saskatchewan in Canada where they work in the summer and move to Mexico to work in the winter. They gave up a pension, stable work, and they haven’t regretted their choice. It wasn’t easy but in their experience, it was worth it. They have what they believe is the best of both worlds because they keep their toes in sand year round and never have to shovel snow.

Speaking of snow. From my experience meeting and interviewing portfolio careerists like me who have chosen not to climb the career ladder long term, no two are alike. However, our commonalities exist in our ability to adapt, create opportunity, meet needs and be open to customizing our work life. Consequently, we are often well positioned to adapt to the current shifts we are experiencing in the changing climate of work, and whether out of necessity or choice, we can pivot.

With an ever changing and evolving world of work, it appears the portfolio careers trend may continue to grow.

If you want to learn more about portfolio career strategy, Check out our Branch Out workshop series on our website.

Historical Reads

Statistics Canada Labour Force Survey https://www.statcan.gc.ca/eng/survey/household/3701

Chin, Jessica (2017, December). Less Than Half of Canada's Prime-Age Workers Kept aFull-time Job for All of 2015. Retrieved from http://www.huffingtonpost.ca/2017/12/01less-than-half-of-canadas-prime-age-workers-kept-a-full-time-job-for-all-of2015_a_23294345/

Vomiero, Jessica (2017, April 19). Inside Canada's Flexible Work Economy. Who's the real winner here? Retrieved from https://globalnews.ca/news/3385957/canada-flexible-gigeconomy-jobs/

Randstad's Workforce 2025 Report http://content.randstad.ca/hubfs/workforce2025/Workforce-2025-Randstad-Part1.pdf

Shulman, Michael (2017, January). Nearly Half of Canada's Workforce will be Self Employed by 2020. Retrieved from https://ca.finance.yahoo.com/news/nearly-half-ofcanadas-workforce-will-be-self-employed-by-2020-study-145943790.html

Jackson, Maggie (2008, January 27). Portfolio Careerists Revel in Change. Retrieved from http://archive.boston.com/jobs/news/articles/2008/01/27/portfolio_careerists_revel_inchange/

Greenspan, Michael (2017, May 4). How to Launch a Successful Portfolio Career. Retrieved from https://hbr.org/2017/05/how-to-launch-a-successful-portfolio-career

How to Personally Brand When You Have Multiple Income Streams

Should I throw down multiple business cards like a poker hand in Las Vegas?

That was Peter’s question when it came to managing his personal branding and his multiple income streams. When you're a professional engineer by day, a professional guitarist on the weekend and a landlord, should you have more than one resume, more than one business card and what should you call yourself?

The answer is as unique as each portfolio careerist because no two portfolio careerists are alike. However, there are some basic personal branding questions that you should ask yourself to determine how you choose to connect and communicate with potential employers, clients, or customers.

Photo by Olya Kobruseva from Pexels

Who do you want to help and what tools will you use to connect?

In each stream of income, you are helping someone. If you are searching for employment as one of your income streams, you want to communicate how you can meet your targeted employer's needs with your knowledge, skills and experiences. This is best done through a conversation, your modernized resume and a well-crafted LinkedIn profile highlighting your aligned knowledge, skills and experiences.

Next, if a branch of your income comes from self-employment as an independent contractor, consultant or freelancer, you want to communicate to your clients how you can make a difference in their business. The best way to do this is through conversations, possibly a website, a digital portfolio of your work, a LinkedIn profile or possibly another social media platform. It could be that all of the above is your strategy.

As well, if you're test driving a side hustle business, you want to connect with your customers. You might choose to do this through an in person marketplace, a digital marketplace or through social media platforms. You may need to do some research to find out which strategy connects best to your customers.

Next, what should you call yourself?

What you call yourself matters, but maybe not in the way you think. Many professionals think that their job title is their most marketable asset, but in reality, employers, clients and customers want to know if you align to their needs and can make a difference. They are more concerned with the transformation you are going to make for their business or in their lives.

For example, employers want to know how you plan to meet their needs and add value to their business as an employee. Clients want to know if you can solve their pain points as a contractor, consultant or freelancer. Customers want to know how your product solves their problems or adds value to their lives. Yes, your shiny business cards need to look professional, your brand colors are important, and your social media platforms should look pulled together. However, it's more about your message.

So...work on your message. This means taking time to drill down to how you make a difference, solve problems, increase, decrease, reduce or gain something of value for employers, clients and customers. What makes you unique and how do you stand out from your competition? How are you going to take the problems and issues that you see and make them better?

Finally, how can you be contacted?

Make it simple. Your contact tools should simply contain your well crafted message, a call to action and where to get a hold of you. Remember a deck of business cards doesn't replace a conversation or a more robust connecting strategy, so think through your connecting strategy carefully because business cards can fall into the black hole of someone's purse or end up on the floor of your client's car. You want to think through long-term connecting strategies that allow you to "stick" in the minds and hearts of the employers, clients and customers that you meet.

The reality is that portfolio careerist with multiple income streams may have multiple messages and multiple tools that they have curated for each income stream. The engineer above who is looking for a job, a gig and is managing a rental property will have to have a three pronged connecting approach. He will customize his resume for every job opportunity plus strategize how he can network and connect to employers in his industry to have conversations about how he can help them. At the same time, he may use YouTube to create a video portfolio strategy to connect to bands in his local music industry. Finally, he might use a well crafted Rent Faster profile for his rental property and also share his rental with his social media following to attract the type of renter he wants.

Personally branding across multiple income streams can be a challenge, but by identifying who you are helping, building relationships and creating a messaging and contacting strategy, you will create a cohesive and successful personal brand.

How the Messy Road to Entrepreneurship is Often Paved with a Portfolio Career

Steve with the Duck Foot Part Inc. at trade shows.

The road to entrepreneurship is often not a clear and linear ascent to success. Instead, it’s often paved with a messy income streaming, portfolio career. This was the case for Steve and Chrisa Kastning, the owners of Duck Foot Parts Inc., a startup company that was launched in 2017. In just 5 years, their company has expanded sales into Australia and the United States. However, prior to working full-time in their business, they had a portfolio career that included income streaming from part-time work, a seasonal job and a contract job in order to bridge the gap between quitting farming and launching their business.

Steve has always had an entrepreneurial, income streaming mindset.  From 2005-2016, he had numerous forms of employment including owning a grain elevator that cleaned and shipped organic grain, he managed a farm, rented and farmed his own land, custom farmed for a land investment company, plus worked with his dad in his dad’s plumbing business in the winter. “It’s just what I did,” he said. “When you’re a farmer you learn how to juggle and make money from diversifying your income. That’s just how we think.”

In 2014, Steve had two entrepreneurial ideas on the go. He and his friend, Kirby, had everything pulled together to start a semi-truck wash business outside of Regina, Saskatchewan, Canada. Steve says, “I had the idea with Kirby to start a semi-truck wash. He and I travelled to the US to look at a state-of-the-art wash system.  Chrisa and I traveled to Norway and Sweden to meet with the company that builds the system to work on the building plans. We had a piece of land outside of Regina and we had investors lined up that were going to invest.”

He also had another idea brewing in the background that he shared with his wife, Chrisa. “We were fortunate to be in the farming business, so the idea happened organically,” Chrisa says. “I remember riding in the combine with Steve and he started to talk about how he had the vision to create a product that would feed crops better. He then started to play with the idea to get it to work better. At the time, we were both working full-time for the farm.”  

During this time, Steve and Chrisa had the mold made for the Duck Foot and started to work on patents. In 2016, they started selling to local farmers and continued with testing, but they were having problems with the product falling off. They stopped production and went to work on making the necessary changes to improve their product before taking it back to market.   

“I’ve thought about creating this product for years as I was working in the farming industry,” Steve adds. “There were products out there that I had used as a farmer, but they weren’t designed in an efficient way. I was growing lentils, which is a short crop and hard to clear the cutter bar, creating losses. I’ve always been someone who adapted, changed things and tried to make processes more efficient. I really felt I could improve on what was in the market.”

In the meantime, the semi-truck wash came to a sudden stop. Steve adds, “The GTH couldn’t get our land prepped so we decided to put it on the shelf until the land development was ready.” At this point, they realized they had to pivot. They were waiting for the truck wash, they had a product they were launching and they had another idea brewing.

They decided to quit farming. They were renting 90% of the land they farmed and buying the family farm wasn’t an option, so they transitioned away from farming, and decided to franchise Kirby’s ‘Suds Car Wash’ and open a Saskatoon, Saskatchewan location. Time ticked away and securing investors for the franchise was a lengthy process. Like most entrepreneurs who are waiting for investors or are launching a product line, Steve and Chrisa needed to make some money. They decided to tap into previous skills and experience to look for work.

Prior to meeting Steve, “Startup Entrepreneur” was not a job title on Chrisa’s resume. She began her career as a Family Worker at Onion Lake Family Services and, before marrying Steve, for 12 years she was an Adoption and Permanency Planning Worker for Alberta Children’s Services. However, following their engagement, she worked towards her resignation and moved, joining Steve to work on the farm. Wanting to keep her foot in the door of her 1st career, Chrisa took on a contract role as a SAFE Home Study Supervisor.  “I provide consultation and to the SAFE Home Study Writer through each step of the process including reviewing the final report”, she says.  Chrisa began her first portfolio career streaming income from working various jobs on the farm including driving a grain cart and reviewing home studies, a job she could do remotely. “After we quit farming, I kept that contract and then after we sold our house and moved to Saskatoon, I also got a job at the Saskatoon Public Library.”

The move to Saskatoon, Saskatchewan to franchise the car wash meant Chrisa was living in Saskatoon while Steve spent weekdays in Regina working at Sud’s Car Wash, learning the ropes of running a cash wash business while they waited for the car wash franchise investors. “We were car washing and duck footing. It was a crazy time for us,” they add.

Chrisa and the Duck Foot Part Inc. at trade shows

“We were streaming income from all over the place,” Steve continues. “I took a contract in the oil field for a few months just to get some money in the bank, then I saw a job posting for a full-time Farm Supervisor for Winny Farms, I applied and got the job.”

Shortly after, in 2017, they had their big break on Twitter with their Duck Foot product.

“We didn’t have any social media platforms for Duck Foot yet and no twitter account,” Steve says. “But, my buddy, Jeromy Smith, from Nokomis, Saskatchewan had a Twitter account. He works for a farmer and they grow lentils. He tweeted about using our new and improved product. A farmer from Australia tweeted Jeromy and asked where he could get them. Peter from Australia then contacted us and we made our first sale internationally. It all grew from that point on.”

They worked on their sales funnels after that and started a Facebook account. They officially launched Duck Foot Parts Inc. as part of the Innovation Showcase at Canada’s Farm Progress Show in June 2018.  “We won a Sterling Innovation Award,” Chrisa adds, “and after that the product started to take off in Canada and internationally.”

Many portfolio careerists who are highly entrepreneurial and are using a portfolio career to leverage their expenses while building their business will tell you that there comes a time when you may have to pull the plug on some of your income streams to dedicate your time and energy into nurturing or scaling your business.

Chrisa was the first to shift to working full-time for Duck Foot Parts Inc. She quit her library job, but continued with her contract role reviewing home studies.  Steve continued to work for Winny Farms.  But, by the winter of 2019/20, Steve realized he had to take time away from his farm job to focus on the business.  That winter they exhibited at 7 trade shows, 6 in the USA and 1 in Canada.  Steve completed seeding for Winny Farms in 2020. He then also shifted to working full-time for Duck Foot Parts Inc.  It became evident he needed to be in the field doing demos, getting videos and testimonials in order to build the businesses growth capacity. 

While the Duck Foot Parts Inc. took off, Steve and Chrisa let go of the truck wash and car wash franchise focusing 100% on growing their business. In the beginning phase of launching a business, entrepreneurs work tirelessly. Steve says, “You have to have the work ethic. I’ve always wanted to work for myself and be in charge of my schedule. But, it’s hard work.”

Chrisa adds, “If you want to be an entrepreneur you think about it all day. I had a full-time job, and I had a pension and I certainly valued that, but I love the flexibility of this business. It drives us. You have to be prepared for that. You have to be ready to work 12-14 hours daily. You also talk about it all the time. Vacations aren’t going to happen. You are giving up a lot of your personal life for your business to start it up. You don’t have evenings and weekends like you do with a 9-5 job. If we are talking to Australia, it has to be in the evening.  Planning in the evenings, you’re doing the work during the day. You have to love it. You have to be passionate and love it. If you don’t, it won’t work.”

Steve adds, “The other thing is you have to realize is that you are financially tied to it. You have to be financially invested or you won’t do the work. All investors say you have to have skin in the game, and that’s why we worked a portfolio career. We had income streams so we could keep going.”

Duck Foot Parts Inc. now sells all over North America, Australia and is expanding into Germany with plans to reach other countries. They are continuing the learning curve, recently completing courses to help them create a strategic export plan. They also recently hired a consultant from an ag advisory company to take their sales to the next level getting into dealerships rather than doing direct sales. When asked what advice they would give during the growth spurts of a new business, Chrisa suggests, ““If we were to give people advice on growth, know your strengths.”

Steve continues, “I have knowledge of the product. I know farming, how the industry works and I know the product because I’ve been the consumer. Now I’m the innovator and I know the problem it solves and the benefits it offers, so we believe in the value it has for farmers. I can also talk farmer language.” He laughs.

Chrisa adds, “Know when to hire people to help you scale in the area of sales and business. Direct to farmer, we could manage, but scaling to the next level and shifting from B2C to B2B we needed support.  We have figured out how to do the farm shows and Steve is figuring out how to manufacture new versions of the Duck Foot.”

 When asked how she made the incredible leap from her full-time stable job, to a portfolio career, to full-time entrepreneurship Chrisa says, “I have no background in business or sales. I was a social worker, but I accessed free webinars all the time, and read to try to train myself and advance my knowledge and skill sets. We’ve met a lot of business owners through the farm trade shows and talking with one another and supporting each other has been really valuable. We text and call each other with questions. We are active in each other’s social media.”

“It has cost us a lot of unnecessary money because of what we didn’t know. Get mentors, connect to people in the industry who are slightly ahead of you as a business owner so you can connect to advice and also connect to entrepreneurial groups. Also, remember,” Steve adds, “It’s not going to happen over night. You’re going to have to work hard. It’s an absolute grind, so make sure you’re going to love it.”

Website:  www.duckfootparts.ca  

Facebook & Instagram: @duckfootpartsinc 

Twitter:  @duckfootparts

 Remember: Our first big sale came from social media!

How to Create a Portfolio Career You Love

Maureen McCann has a pragmatic and fearless approach to her unique career. Currently living in Victoria, BC, Canada, she has a career consulting boutique business called Promotion Career Solutions, owns and operates a vacation rental property with her husband and is a landlord for a property she owns in Ottawa. Her wise management of money, and her understanding of real estate has helped Maureen design a work life that she enjoys.  “Learn what works for you and play to your strengths,” she says as we converse over the phone about her portfolio career.

In her 20’s, Maureen started to read financial books about money management and property. “I read on my 20 minute commute to work. What I was reading made me realize that managing money better could make a huge difference in people’s lives. I considered becoming a financial advisor but changed my mind. I didn’t want to be someone who sold mutual funds."  Maureen developed a motto “run the numbers” and it has helped her create her work life. “I genuinely love what I do and I want other people to love what they do. When people run the numbers, they find out what they really need to live on. Then, they can make career decisions based on their true financial situation."

At this point in our conversations, we veer off slightly and discuss wise money management and Maureen shares a tip. Drive a beat up car. "“With the income from our cottage, we could’ve bought new stuff like a new car, but we didn’t.  We made sacrifices and drove an old 1998 Chevy Celebrity and we put our rental income back down on the mortgage to pay it off faster.” Now, her vacation rental property has almost become a passive income. "I have created systems that help me manage the emails and bookings, and the people who rent from us clean it themselves and do a really good job.”

Wise money management skills are essential skills for everyone and portfolio careerists managing multiple income streams need to learn how to manage their money wisely but it is not a skill that everyone innately develops. Maureen believes we have to be taught and she has spent hours combing over books trying to understand how to manage her money well. "When people don’t understand money," she says, "They often live in fear. You have to run the numbers in order to address the fear of not having enough because running your numbers helps you to see what is and isn’t enough." We discuss how fear often paralyses people and prevents them from changing careers.  "It’s a cop out to say I can’t change careers because of financial security. People have this underlying fear of how much they think they need so they don’t change anything. They stagnate and don't make any changes out of a fear of not having enough.”

Money, fear and careers. Maureen has made a career consulting business out of understanding some of our deepest fears around money and our jobs. She has also made some tough career choices herself. Three years after she and her husband bought their cottage in 2001, she got laid off from her job and it was a lesson in change and transition. “I started to volunteer in the career development field and shortly after, got offered my first paid job as a career professional.” Simultaneously, she got pregnant which was also a lesson in having tough conversations with a new boss. “It was a very hard conversation to have with a new employer and now that I understand that piece about our careers, I can help my clients with their tough conversations. Somehow, I felt like I had dishonoured my employer's trust because they had just hired me. But, from my experience, your boss will totally understand."

In 2005, she had her first child and went back to work six months later.  Then, in 2007, she decided to go in a different direction with her career as a career professional. "I officially walked away to start my second business. I always knew I wanted to work for myself. I thought I would be able to help more people if I could go out and do it on my own." As well, because Maureen’s husband works for the military, she knew he would eventually get posted somewhere else so entrepreneurship hit all of the criteria she needed for her career.  “I created a business plan and I showed a guy that worked at the entrepreneurship centre. He said my business plan was all good, gave me the thumbs up and it was like, 'Away you go’.”

She broke the news to her husband with a power point presentation when he was on a home leave from Afghanistan.  “I sat him down and I was at slide number two which was to run a business and stay home to take care of our daughter.” He stopped me and told me to go ahead and do it.” Maureen adds, “We have to have these conversations with our spouses.  A lot of couples don’t have these conversations and they stay in their jobs and aren’t happy.” It is often hard for people to break out of the work they are doing even when they are unhappy. Maureen adds, ”I firmly believe we are raised to think that we have to have a steady income but I think we are doing a disservice to ourselves. People approach their careers out of fear, fear of not having, and they sign up for misery, and in some cases, it's becomes like jail time. I’ve decided I’m going to make my own jail time and privately fund my pension.”

For Maureen, a portfolio career that allows her to income stream from different directions helps her create a work life she loves. "If someone asks me to do something and its fun, I'll do it. But if it isn’t fun, I won’t do it. When I first started my business, I said yes to everything but now I have built my life so that it wraps around my family life. When we lived in Europe, I worked enough but I was also able to travel. I can adjust my work life to match what I want. If I invest, I want a good outcome."

I ask her what advice she would give to someone thinking about a portfolio career. " They need to ask themselves what do they really need to make?” Maureen continues.  “Then, work for yourself. You are handing out the keys of your destiny to an employer and you don’t have to do it.  But, if you choose to work for someone else, either way, you don't have to hand them the keys. Your employer is not responsible for your happiness. If you are unhappy, do something about it. The next step is scary. However, we have to first work for ourselves by being wise with our money." 

How to Build a Freelance Photography Career You Love

Josainis Veria Belet is a focused, hardworking and ambitious fashion photographer who came to Alberta from Cuba, landed in Red Deer and didn’t know at the time that this prairie town would be the beginning of an freelance career in the fashion photography industry.  Just like many newcomers, in the beginning, she worked a variety of jobs. "I started with the beauty counter at Superstore. That was my first job in Canada."  

Reaching goals doesn’t happen overnight. It takes time, perserverance and the ability to plan. With these traits in hand, within only four months of arrival, Josainis enrolled in Red Deer College to study web and graphic design.  "It was an intense program and I had a language barrier but I made it through." When she finished her program, her entrepreneurial spirit kicked in and she immediately started her own business doing freelance website and logo design. "I thought this was what I wanted to do but I just didn’t like it,” she says.  "It wasn't a waste of my time though because I knew I could use the skills."

Her positive attitude seems to permeate everything she tackles. She quit her web design business and worked retail for five years running a store. She learned the ins and outs of managing a small business and started thinking about opening another business of her own. “I had an interest in photography but the equipment is so expensive. If I was going to start a photography business, I needed to make money so I quit my retail job and went to work in the oil patch.” It's not your typical career path. From beauty counter, to web design, to retail, to driving a Kenworth iron truck in the oil patch. Josainis was creating a random career path that didn't appear to make sense to someone looking from the outside in, but she didn't let perception get in her way. Her oil patch career move made sense.

To prepare, Josainis got all the necessary tickets, found a job and started driving truck with the goal of saving startup money for a photography business. Somewhere along the way, she went back to to MC College in Red Deer for makeup artistry because she thought the combination skills of photography and makeup would be good together. Her makeup artistry certificate alongside her oil patch safety certificates certainly make for an interesting combination of training and, at this point in our interview, I marvel at the unusual combination of skills she has built.

However, random skills can come together and since her business called Josainis Photography launched about 3 years ago, it has grown. Her style, business savvy, incredible work ethic and relationship building has brought her recognition in the photography industry.  She got into fashion photography by serendipity when she did a model’s headshot. Numa modeling agency became interested and hired her to do test shoots.  In addition to her work with Numa, she does her own freelance work, building model’s portfolios and shooting commercial and creative editorials that have been published in magazines.

But her entrepreneurial spirit won’t let her quit there. She recently decided to partner with two other photographers Emelia Kim and Chris McMullan to create a one stop shop for model portfolio building giving models access to three photographers, with three different styles and three different looks in one photo shoot with a hair and makeup team working alongside. It is a smart concept that helps models build their portfolio faster. The team also gives models the option of submitting to magazines for the additional exposure. She adds, “We work with the model to do whatever they want, mentoring with styling and posing so they can learn. We make up the mood board three weeks ahead of the photo shoot but we tailor for their preferences so they come out with a portfolio of photos that they feel connected to.”

Sometimes expanding a freelance career to include a partnership can be daunting but Josainis sees the value in collaborating. “Working with a team, we are shooting six outfits so it takes more time, but we help each other, and we are wearing a lot of hats. We will be a posing coach while the other photographer is doing lighting and we have to respect each other’s ideas, style and personalities. Communication can get tricky because we also have a hair and makeup team that we are also working with but the collaboration is good.” I ask her what is her role in the team and she responds, “I do a lot of the advertising. I’m the one who does the sales and communicates with the client. I also do pricing and then Emelia handles the communication. She also does the mood boards and Chris handles the printing. We have our jobs based on what we are comfortable with.”

When asked what her plans are for the future, there is a tone of determination in her voice. “I want to be able to do more commercial photography and work with other companies if possible in the beauty industry. I’m currently working on how to connect with other businesses. I want to understand more about how the beauty, modeling and commercial industry works.”  We talk about the importance of verbalizing our dreams and goals and how it is like creating a mood board of what we want our future to look like agreeing that we are more apt to go after our dreams once we put it out there with people. “What I want to do is take care of sales, work with my team, build teams of photographers, makeup artists and hairstylists and build relationships with businesses to take care of their photography needs.” She definitely has a vision of where she wants to go and she isn’t afraid of sharing it. “I’m not scared of sharing my dreams with other people. I can’t be scared because then I won’t do it.”

Josainis’ experiences and skills have come together in her business. Her retail beauty experience and makeup artistry training helps her in photo shoots. Her retail business management experience has provided a foundation for managing her own business and driving truck gave her the investment capital to get her photography business launched.  And, even though she didn’t like web design as a job, she is grateful that she has the skills to design and manage her own website and social media platforms. Since her arrival in Canada, the skills and experience built from a jagged career path has finally merged to create Josainis Photography.

If you want to learn more about freelance career strategy, subscribe to Career Corner Toolkit for FREE monthly injections of freelance, portfolio career and other career tips. To subscribe to Career Corner Toolkit or to have a free consultation, go to my home page.

I would love to connect with you if you are thinking of starting a freelance career or already have one and want to OPTIMIZE.

Emelia Kim, Chris McMullan and Josainis Veria Belet

How to Always Have Your Toes in the Sand and Still Make a Living

Photographer - Michael Mims

Quit your stable job to live and work between Mexico and Canada. Sounds like a good idea? Ten years ago, Al and Denise did just that. They pulled up stakes, and sold their house close to Calgary, Alberta to live in Mazatlan, Mexico in the winter and Saskatchewan, Canada, for the summer. It sounds like the perfect retirement plan, but they weren’t even close to retirement.

Al and Denise were known for taking risks that involved significant life changes. They had moved to Japan several years before to work and income stream from a variety of teaching ventures in the city of Sapporo, Japan. They had a reputation among their friends for being hard working people who had learned how to work with intention. They would figure out a way to accommodate their desire for a waterside and golfing lifestyle.

The idea to change gears came to Denise in a workshop during a teacher’s convention. At the time, she was a principal of an elementary school. The workshop facilitator asked the participants where they saw themselves in five years, and the image that came to Denise's mind was not working in her current job. She saw herself in Mexico and not just on a beach for a short vacation. The facilitator then asked them to share their vision with three other people, and Denise was sitting at a table with co-workers. She confesses, “I felt I had to be honest with them. I didn’t see myself in the school I was working in. I honestly saw myself working in Mexico in five years.” She then adds, “Because I put it out there, from that point onward the steps that we took led us in that direction.”

Changing direction isn’t always easy and Denise admits she struggled with making the decision to quit her job. However, the following year, at the end of October, she knew she didn’t want to do it anymore. “I knew it was bad timing. The school year had just started. Although we had a great staff, and we enjoyed spending time together, I decided to resign in November. I still loved the job but I didn’t want to not like it anymore. I helped transition the new principal. Then, I started a small business course.”

Al and Denise were living outside of Calgary in the community of Redwood Meadows in the beautiful foothills of the Rocky Mountains. They had spent a great deal of time and energy getting their home just the way they wanted it, but their attachment to their home and community didn’t stop them from starting on a new adventure. During that school year, events converged in Al’s job as a vice principal to further solidify their desire to pack up and move to Mexico. They then heard about Judy. Judy was someone who was living and working in Mexico. After meeting her, seeing her pictures, and hearing about her lifestyle, Al and Denise were convinced they could do it. Al quit his job, they sold their house in June 2007 during a hot housing market, and the portfolio career adventure in Mexico began.

Their first goal was to get settled in Mazatlan. They bought a house, then sold it and bought another. They taught English to start out and Al got his real estate license and started selling real estate with Remax. Denise became Al’s assistant helping him show listings to buyers searching for a vacation or investment property. While helping Al, Denise noticed there was a need to help vacation and investment property owners manage their properties when they went back home. She started a property management business and also worked as Al’s assistant showing listings. Denise says, “I thought I would be starting a business having to do with education. But, when you see an opportunity, you jump on it.” She partnered with her Mexican friend who took care of business when Denise went back to Canada in the summer. For two years, they worked like this in Mexico.

Their first summer back in Canada, Al and Denise built a lake front property in the province of Saskatchewan with Al doing a lot of the work himself. Their lake home was in a good location with access to First Nation schools, rural school divisions, and schools within the nearest city. They immediately got on the substitute teacher lists putting to work the skill sets they had honed working in education. Denise also took courses that allowed her to work and substitute teach in the local correction's facility. To add to their potential income streams, Al’s cousin suggested he get into the crop insurance business. Al started taking courses to become a crop and hail adjuster in the agriculture industry. Between studying, substitute teaching and building their home, they were busy. Denise says, “It was a busy summer and Al was able to do a lot of work that we would’ve paid a contractor to do, so he didn’t work for a pay check but he saved us money by working on our house.”

Strangely enough, you would think that with all the moving back and forth between two countries that their multiple careers would become stagnant over the years, but they didn’t. In Canada, Al was willing to travel while they were home, so he quickly moved up the crop insurance ladder eventually becoming storm boss, managing groups of insurance adjusters. Because hail insurance is a seasonal job, it fit well with Al’s new lifestyle. In Mexico, he eventually went into partnership with another real estate agent. It became a running joke with their friends that Al had become like Chevy Chase in the movie Fletch, juggling multiple jobs and business cards.

Denise’s career in Canada also grew. She was offered a permanent position as a special program coordinator with a school board in conjunction with the local correction's facility to work with boys in corrections giving support to continue their education. She designed the program, developed the curriculum and taught. She worked in this program every summer, gaining seniority with the union, and taking a leave of absence in the winter to go back to her work in Mexico.

Back in Mexico, Al and Denise partnered with Shawn, another real estate agent, and expanded what they started with property management increasing Denise’s workload and turning Al and Shawn into “The Real Estate Guys” a name Denise jokingly called them. As a new company, there were all sorts of glitches selling new property, and eventually they did this for two years until the business became a lot of work. That's where their portfolio career story takes another turn, creating a Part II to their story.

Over the years, Al and Denise learned how to change gears and adapt their work life in order to do what they love and live where they want. They have designed a portfolio career in Mexico and Canada that is enviable in how they have been able to piece together work from two different counties in such a seamless way. Al and Denise are now on another adventure that includes an online business. So, we will see where their portfolio career takes them next.

If you want to learn more about how to work as portfolio careerist like Al and Denise, subscribe to Career Corner Toolkit for FREE monthly injections portfolio career tips, To subscribe to Career Corner Toolkit or to have a free consultation, go to my home page.

I would love to connect with you if you are thinking of starting an independent career or already have one and want to OPTIMIZE.

How to Juggle Multiple Income Streams with a Portfolio Career

Photo by juan pablo rodriguez on Unsplash

Crystal Willms is in mid-transition with her portfolio career. She has recently changed her website name and logo. Her new brand is The Crystal Factor rebranded from Headway Coaching. “I’m in mid-transition with my portfolio career,” she offers. “Headway Coaching has been around since 2008, but because I have expanded so much it no longer matches all of what I do. I changed the name, logo and website to thecrystalfactor.com.”

Crystal’s brand tag line is “Facilitating Positive Change” and coaching is at the root of what she does. Since she started coaching brain injured clients, she has added public speaking, career transition consulting, outplacement, and writing. She became a virtual franchisee with Juice Plus, a Reiki Master Practitioner and has recently returned to modeling. Whew...that's a long list of things to do. I call her the portfolio careerist extraordinary because she makes her juggling act look easy, and she approaches her work life with an adventurous, open spirit.

For 8 years, Crystal worked as an employment specialist exclusively for brain injured clientele supporting them in their return to work. She transitioned to a new team and now works on retainer working up to 32 hours a week. Her role is to coach clients for personal or professional goals. Her hours vary from part-time to full-time weekly. She also privately coaches non-injured and injured clients who come to her through word of mouth, networking, speaking engagements and referrals.

Coaching and Juice Plus support health and nutrition and are the root of her portfolio career. Although the two services attract different clientele, they are the financial foundation that brings her stability. Crystal believes you need one or two streams of income that have consistency. However, she clarifies, “We (portfolio careerists) understand that stability is not necessarily consistent so we become adaptable.”

Adaptability is the name of the game with portfolio careerists. They derive their stability from their ability to adapt to change. Although Crystal has a foundation for her portfolio career, she has learned to change things up and move forward quickly. She describes herself as being less attached to outcomes. “If something doesn’t work, I believe I can create something new that will work.” She envisions her portfolio career to be like the ocean. “It ebbs and flows so change feels more natural. I am able to adapt, move on and find something else.” 

“Adaptability is the name of the game with portfolio careerists. They derive their stability from their ability to adapt to change.”

I asked Crystal what she believes is the recipe for success in a portfolio career. She sees having a higher degree of multi-tasking ability as a helpful skill set. She also thinks being accustomed to receiving less direction and being comfortable making decisions would be important skills. She has noticed that portfolio careerists spend time planning where to spend their energy. Crystal adds, “There are sometimes multiple decisions to make in an instant. We have to quickly decide which direction we are going to choose and we evaluate the advantages and disadvantages of each direction. In some cases, these decisions are going to be made based on current financial need, or other factors driving our portfolio career.”

Portfolio careerists make rough value based decisions on a regular basis. Crystal and I discussed the reality of paying our bills and she pointed out that she often makes decisions based on helping vs. making money. As Crystal says, “Depending on what we are doing, well paid work and work that pays less don’t play together and there is no crossover.” This creates an interesting juggling act for portfolio careerists. She adds, “In some cases, work may pay well, but we may not love it as much. Then, there is work that pays less, but we love it more.”

Just like any job, there will be projects and tasks that we prefer. With portfolio careerists who have entrepreneurial ventures or do more contract work, they design their work life, accepting and turning down work based on various factors. In some cases, they choose work based on personal values, interest or passion. Other times, they choose projects or jobs because they have to pay the bills. Work isn’t always glamorous or a perfect fit, but portfolio careerist value the variety they create in their work lives and the freedom that comes from choosing the work they do.

In some cases, work adds value in other ways. Crystal’s modelling jobs are a great example. She finds modelling to be beneficial on a personal level because, she says, "It fills my cup. I love it and I'm learning about myself." The networking opportunities are also amazing since she is interacting with people she wouldn’t normally meet, and is extremely fulfilled from those experiences. She also feels modelling improves her coaching practice because it makes her a happier person and being a happier person isn't a bad thing!

“Crystal believes you need one or two stable income streams.”

She also believes her modelling builds character, challenging and pushing her outside of her comfort zone. In turn, she feels she can better understand, lead and support her clients who are forced to face significant transition and challenging change. She also adds, “When we are forced to face our fears, then we also become better entrepreneurs and better leaders.”

Crystal approaches her portfolio career like an adventure, and we had fun unpacking the concept, discussing the challenges and benefits and what this style of work means to us. We had so much fun, in fact, that I have enough material for a Part II. My next featured Portfolio Careerist post will be a continuation of Crystal’s story.