The Top 9 Workforce Terms You Need to Know

Over the last 10 years, the work world has been highly impacted by new workforce trends that have changed the way we work. These trends have shaped the language of the work world by giving us new terminology that reflects how employers are hiring and managing their workforce, and also describes how we are choosing to work. In order to effectively navigate your career, being well versed in terminology is necessary as you plan your next moves or search for new opportunities.

To help you get started, here are the top 7 terms you need to know and why.

Let's start with agile workforce.  

Today, an agile workforce is a talent pool that is nimble, flexible and responsive in a globally competitive market or in uncertain economic climates. It mixes full-time, part-time and independent workers, giving employers the opportunity to better respond to both customer demands and the next generation of workers who desire flexibility and lifestyle-driven work lives.

Additionally, an agile employer is a goal driven company that values collaboration, adapting to change, and trusting it's flexible workers. Pre-pandemic, employers were beginning to shift to an agile workforce. Post pandemic, after surviving one of the biggest disruptions of our time, employers realize the importance of being responsive to change and disruption. In a recent Randstad 2021 Talent Trends, 77% of employers said they planned to create more workforce agility. Workers who understand the agile mindset of employers will be better able to adapt and respond to employer needs.

Let's talk independent workforce.

An independent workforce is nothing new. For years, employers have hired an independent workforce of on-demand labour such as contractors, consultants, or freelancers. However, what has changed is the accelerated global growth of the independent workforce among highly skilled workers as companies learn how to respond to demands, disruption and competition through the use of technology.

Pre-pandemic, it was estimated by employer's in Randstad's Workforce 2025 report, that by 2025, 35% of the Canadian workforce would be made up of independent workers. In 2016, McKinsey Global Institute published one of the most comprehensive reports on the impact of an on-demand workforce across the globe called Independent Work: Choice, Necessity and the Gig Economy. At this time, it was estimated that 68M Americans were independent workers out of choice or necessity.

As businesses become more agile, they hire more independent workers. Workers who have the capacity to navigate both traditional and non-traditional opportunities will have an advantage because they will be adaptable, flexible and agile.

Let's look at the term independent worker.

An independent worker is a highly skilled worker who often specializes in a specific skill set or knowledge base allowing employers to tap into skills that are not present in their core workforce. Because they are self-employed and not on payroll, they are expected to take care of their taxes, benefits and pension. Their ability to network, build relationships with employers, and develop an entrepreneurial mindset is key to their success. The independent worker has also been called a contractor, consultant, freelancer or gig worker.

Professionals today need to know the difference between being an employee or an independent worker. In some cases, especially with more employees working remotely, on call, casually or seasonally, the lines can be blurry. Yet, it's important that professionals know the differences in order to ask the right questions in an interview, effectively negotiate an offer and also know how to do your taxes.

What’s the difference between traditional and non-traditional workers?

The traditional workforce is made up of permanent workers. This could be permanent part-time or permanent full-time workers who are often working on salary with benefits and have set hours. On the other hand, the non-traditional workforce is made up of on-demand workers whose hours will change depending on the needs of the employer. There are two groups of workers that make up the non-traditional workforce.

First, there are workers that are hired as employees and they work on-call, casually, seasonally, flexible part-time or full-time on contract. With this model in Canada, the employer takes off the workers pay tax, Employment Insurance and CPP. Secondly, there are workers that are hired as self-employed independent workers such as freelancers, contractors and consultants. Independent workers pay their own taxes and contribute to their own benefits.

The non-traditional workforce has grown because it allows employers the opportunity to dial up or dial down their workforce, hire workers with specific skills to work on certain projects or hire workers who want more freedom and flexibility in their work lives

What about the gig economy?

Over the years, the term "gig economy" has evolved globally and now includes subsections. It is now the umbrella term for on-demand labour and can be described as an economy of trading goods and services that supports temporary work as opposed to permanent work.

As already mentioned, the need for employers to dial up or dial down their talent pool to be responsive to disruption, consumer demands and to stay competitive in their industry has driven the growth in the gig economy (on-demand labour). Because of technology access and a globally talented workforce, solopreneurs, startup companies and established employers now have access to remote, independent workers from around the world through talent hubs such as Fiverr, Freelancer.com, HireMyMom and Upwork, to name a few. This creates the opportunity for workers from around the globe to create lucrative side hustles, become a digital nomad or work from anywhere in the world.

Which brings me to remote workers.

A remote worker is characterized by their lack of physical presence in the workplace. Consequently, the pandemic accelerated the growth in remote work and normalized it. A remote worker can now work from the top of Mt. Everest (depending on the Wifi connection) or can be minutes from the office working from home.  

Although the pandemic forced many of us into remote work, now that we are used to it, many employers and workers want to continue working either fully remote or in a hybrid model. Additionally, remote workers have realized they can move out of larger centers to smaller more affordable communities or take advantage of locations where the sun shines brighter and hotter.  The shift to a remote workforce isn't going to go away. From an employers perspective, it saves significant costs in housing workers. From the workers perspective, it saves precious time and the costs associated with a daily commute, a work wardrobe, lunches out, and parking.

We can’t forget side hustles.

A side hustle is a side income in addition to your full-time job. It can be a casual job, task-based gigs, freelance work, or an entrepreneurial venture. A side hustle job is a great way to get your foot in the door of a new industry or make extra income. A side hustle gig is a great way to build your skills or a portfolio of work. A side hustle business is a great way to flex your entrepreneurial muscles.

Over the last 10 years, side hustles have grown out of choice or necessity. Gig platforms have made it easier to pick up task-based side hustles. The growth in remote work has reduced commute time making it easier for workers to fit in a side hustle. As well, the desire for flexibility and autonomy have made many workers take an entrepreneurial risk and start a business based side hustle.

Side hustles also add extra income to our bank accounts as the cost of living increases making it a growing necessity for many families to have an extra source of income to add to their full-time salary.

Finally, what is a portfolio careerist?

Portfolio careerists are workers that income stream by combining full-time, part-time, freelance, contract, consulting, seasonal, project based or entrepreneurial ventures. (Typically, not all of the above simultaneously, but SOME of the above simultaneously). Someone who has a side hustle can also be classified as a portfolio careerist because they are streaming income from two sources, a full-time job and a side hustle income.

The portfolio career approach to work is nothing new. People have been income streaming for centuries. The farmer who worked off the farm, sold cattle, eggs and rented out a room in their home is an example of a portfolio careerist. However, the term portfolio careerist is a relatively new term in North America.  We have been called multi-trackers, slash careerists and, of course, the bad word of the 1950s, wait for it...MOONLIGHTER. Remember when you couldn't have that night time gig singing in seedy bars because it would look bad to your daytime employer? Well, those days are over. 

Prior to the pandemic, the trend towards a portfolio career was growing. Today, the growth in portfolio careers has coincided with the growth in gig work across North America. It also reflects the need for workers to be more flexible, able to adapt to workforce trends, labour market shifts, and pivot to meet their personal, career and financial needs.

The changing world of work has rapidly generated new opportunities. We now have a a talent pool of non-traditional workers and new terminology that workers need to know to effectively navigate their careers. This new vocabulary both shapes and reflects how employers are managing their workforce and how we are working.

Gail Kastning is a Certified Career Strategist and a portfolio careerist. She regularly interviews portfolio careerists and people with out of the box careers. She features them on her blog and in her speaking engagements.

How the Messy Road to Entrepreneurship is Often Paved with a Portfolio Career

Steve with the Duck Foot Part Inc. at trade shows.

The road to entrepreneurship is often not a clear and linear ascent to success. Instead, it’s often paved with a messy income streaming, portfolio career. This was the case for Steve and Chrisa Kastning, the owners of Duck Foot Parts Inc., a startup company that was launched in 2017. In just 5 years, their company has expanded sales into Australia and the United States. However, prior to working full-time in their business, they had a portfolio career that included income streaming from part-time work, a seasonal job and a contract job in order to bridge the gap between quitting farming and launching their business.

Steve has always had an entrepreneurial, income streaming mindset.  From 2005-2016, he had numerous forms of employment including owning a grain elevator that cleaned and shipped organic grain, he managed a farm, rented and farmed his own land, custom farmed for a land investment company, plus worked with his dad in his dad’s plumbing business in the winter. “It’s just what I did,” he said. “When you’re a farmer you learn how to juggle and make money from diversifying your income. That’s just how we think.”

In 2014, Steve had two entrepreneurial ideas on the go. He and his friend, Kirby, had everything pulled together to start a semi-truck wash business outside of Regina, Saskatchewan, Canada. Steve says, “I had the idea with Kirby to start a semi-truck wash. He and I travelled to the US to look at a state-of-the-art wash system.  Chrisa and I traveled to Norway and Sweden to meet with the company that builds the system to work on the building plans. We had a piece of land outside of Regina and we had investors lined up that were going to invest.”

He also had another idea brewing in the background that he shared with his wife, Chrisa. “We were fortunate to be in the farming business, so the idea happened organically,” Chrisa says. “I remember riding in the combine with Steve and he started to talk about how he had the vision to create a product that would feed crops better. He then started to play with the idea to get it to work better. At the time, we were both working full-time for the farm.”  

During this time, Steve and Chrisa had the mold made for the Duck Foot and started to work on patents. In 2016, they started selling to local farmers and continued with testing, but they were having problems with the product falling off. They stopped production and went to work on making the necessary changes to improve their product before taking it back to market.   

“I’ve thought about creating this product for years as I was working in the farming industry,” Steve adds. “There were products out there that I had used as a farmer, but they weren’t designed in an efficient way. I was growing lentils, which is a short crop and hard to clear the cutter bar, creating losses. I’ve always been someone who adapted, changed things and tried to make processes more efficient. I really felt I could improve on what was in the market.”

In the meantime, the semi-truck wash came to a sudden stop. Steve adds, “The GTH couldn’t get our land prepped so we decided to put it on the shelf until the land development was ready.” At this point, they realized they had to pivot. They were waiting for the truck wash, they had a product they were launching and they had another idea brewing.

They decided to quit farming. They were renting 90% of the land they farmed and buying the family farm wasn’t an option, so they transitioned away from farming, and decided to franchise Kirby’s ‘Suds Car Wash’ and open a Saskatoon, Saskatchewan location. Time ticked away and securing investors for the franchise was a lengthy process. Like most entrepreneurs who are waiting for investors or are launching a product line, Steve and Chrisa needed to make some money. They decided to tap into previous skills and experience to look for work.

Prior to meeting Steve, “Startup Entrepreneur” was not a job title on Chrisa’s resume. She began her career as a Family Worker at Onion Lake Family Services and, before marrying Steve, for 12 years she was an Adoption and Permanency Planning Worker for Alberta Children’s Services. However, following their engagement, she worked towards her resignation and moved, joining Steve to work on the farm. Wanting to keep her foot in the door of her 1st career, Chrisa took on a contract role as a SAFE Home Study Supervisor.  “I provide consultation and to the SAFE Home Study Writer through each step of the process including reviewing the final report”, she says.  Chrisa began her first portfolio career streaming income from working various jobs on the farm including driving a grain cart and reviewing home studies, a job she could do remotely. “After we quit farming, I kept that contract and then after we sold our house and moved to Saskatoon, I also got a job at the Saskatoon Public Library.”

The move to Saskatoon, Saskatchewan to franchise the car wash meant Chrisa was living in Saskatoon while Steve spent weekdays in Regina working at Sud’s Car Wash, learning the ropes of running a cash wash business while they waited for the car wash franchise investors. “We were car washing and duck footing. It was a crazy time for us,” they add.

Chrisa and the Duck Foot Part Inc. at trade shows

“We were streaming income from all over the place,” Steve continues. “I took a contract in the oil field for a few months just to get some money in the bank, then I saw a job posting for a full-time Farm Supervisor for Winny Farms, I applied and got the job.”

Shortly after, in 2017, they had their big break on Twitter with their Duck Foot product.

“We didn’t have any social media platforms for Duck Foot yet and no twitter account,” Steve says. “But, my buddy, Jeromy Smith, from Nokomis, Saskatchewan had a Twitter account. He works for a farmer and they grow lentils. He tweeted about using our new and improved product. A farmer from Australia tweeted Jeromy and asked where he could get them. Peter from Australia then contacted us and we made our first sale internationally. It all grew from that point on.”

They worked on their sales funnels after that and started a Facebook account. They officially launched Duck Foot Parts Inc. as part of the Innovation Showcase at Canada’s Farm Progress Show in June 2018.  “We won a Sterling Innovation Award,” Chrisa adds, “and after that the product started to take off in Canada and internationally.”

Many portfolio careerists who are highly entrepreneurial and are using a portfolio career to leverage their expenses while building their business will tell you that there comes a time when you may have to pull the plug on some of your income streams to dedicate your time and energy into nurturing or scaling your business.

Chrisa was the first to shift to working full-time for Duck Foot Parts Inc. She quit her library job, but continued with her contract role reviewing home studies.  Steve continued to work for Winny Farms.  But, by the winter of 2019/20, Steve realized he had to take time away from his farm job to focus on the business.  That winter they exhibited at 7 trade shows, 6 in the USA and 1 in Canada.  Steve completed seeding for Winny Farms in 2020. He then also shifted to working full-time for Duck Foot Parts Inc.  It became evident he needed to be in the field doing demos, getting videos and testimonials in order to build the businesses growth capacity. 

While the Duck Foot Parts Inc. took off, Steve and Chrisa let go of the truck wash and car wash franchise focusing 100% on growing their business. In the beginning phase of launching a business, entrepreneurs work tirelessly. Steve says, “You have to have the work ethic. I’ve always wanted to work for myself and be in charge of my schedule. But, it’s hard work.”

Chrisa adds, “If you want to be an entrepreneur you think about it all day. I had a full-time job, and I had a pension and I certainly valued that, but I love the flexibility of this business. It drives us. You have to be prepared for that. You have to be ready to work 12-14 hours daily. You also talk about it all the time. Vacations aren’t going to happen. You are giving up a lot of your personal life for your business to start it up. You don’t have evenings and weekends like you do with a 9-5 job. If we are talking to Australia, it has to be in the evening.  Planning in the evenings, you’re doing the work during the day. You have to love it. You have to be passionate and love it. If you don’t, it won’t work.”

Steve adds, “The other thing is you have to realize is that you are financially tied to it. You have to be financially invested or you won’t do the work. All investors say you have to have skin in the game, and that’s why we worked a portfolio career. We had income streams so we could keep going.”

Duck Foot Parts Inc. now sells all over North America, Australia and is expanding into Germany with plans to reach other countries. They are continuing the learning curve, recently completing courses to help them create a strategic export plan. They also recently hired a consultant from an ag advisory company to take their sales to the next level getting into dealerships rather than doing direct sales. When asked what advice they would give during the growth spurts of a new business, Chrisa suggests, ““If we were to give people advice on growth, know your strengths.”

Steve continues, “I have knowledge of the product. I know farming, how the industry works and I know the product because I’ve been the consumer. Now I’m the innovator and I know the problem it solves and the benefits it offers, so we believe in the value it has for farmers. I can also talk farmer language.” He laughs.

Chrisa adds, “Know when to hire people to help you scale in the area of sales and business. Direct to farmer, we could manage, but scaling to the next level and shifting from B2C to B2B we needed support.  We have figured out how to do the farm shows and Steve is figuring out how to manufacture new versions of the Duck Foot.”

 When asked how she made the incredible leap from her full-time stable job, to a portfolio career, to full-time entrepreneurship Chrisa says, “I have no background in business or sales. I was a social worker, but I accessed free webinars all the time, and read to try to train myself and advance my knowledge and skill sets. We’ve met a lot of business owners through the farm trade shows and talking with one another and supporting each other has been really valuable. We text and call each other with questions. We are active in each other’s social media.”

“It has cost us a lot of unnecessary money because of what we didn’t know. Get mentors, connect to people in the industry who are slightly ahead of you as a business owner so you can connect to advice and also connect to entrepreneurial groups. Also, remember,” Steve adds, “It’s not going to happen over night. You’re going to have to work hard. It’s an absolute grind, so make sure you’re going to love it.”

Website:  www.duckfootparts.ca  

Facebook & Instagram: @duckfootpartsinc 

Twitter:  @duckfootparts

 Remember: Our first big sale came from social media!